I came across an article in media post about online ad exchanges. The article by tameka kee disects the online advertising exchange industry and discusses probable steps that need to be taken to regulate these exchanges. The question we must ask ourselvhies is do we really want a few companies controlling the market place all over again. In television and radio for years( still to this day) it is a few large companies that control the largest peice of the industry. As responsible internet users we must not allow this monopolization over the internet. Will we loose out on a better product just because Yahoo or Google are attached to it's competitors? Out of all the ad exchanges that I have previewed Traffiq's online ad exchange is definatly worth spending time on for both buyers and sellers . Their site is very easy to use as well as straight foward. Traffiq has great transparancy and a e-bay/stock market model of buying and selling ads . I'ts definatley a good tool to make use of for all online advertisers.
www.traffiq.com
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=70635
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