Ad Exchanges

I came across an article in media post about online ad exchanges. The article by tameka kee disects the online advertising exchange industry and discusses probable steps that need to be taken to regulate these exchanges. The question we must ask ourselvhies is do we really want a few companies controlling the market place all over again. In television and radio for years( still to this day) it is a few large companies that control the largest peice of the industry. As responsible internet users we must not allow this monopolization over the internet. Will we loose out on a better product just because Yahoo or Google are attached to it's competitors? Out of all the ad exchanges that I have previewed Traffiq's online ad exchange is definatly worth spending time on for both buyers and sellers . Their site is very easy to use as well as straight foward. Traffiq has great transparancy and a e-bay/stock market model of buying and selling ads . I'ts definatley a good tool to make use of for all online advertisers.

www.traffiq.com
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=70635

Facebook's Ad Network

I was sitting at my desk when I came across an article concerning facebook's new viral ad network. The direction that social networks are taking advertising is incredible. Facebook's social network does something that has long been sought after in the world of advertising , it gives the consumer the feeling of belonging to a particular product , concept , or idea. When the causes appilcation was first released on the Facebook site i felt it was only a matter of time before the advertising industry cluttered Facebook . However, the partnership between the two is ingenius . Looking at the 2008 election campaign will show you that Facebook has had a impact that is almost unreal. Cannidates that would normally gain no attention are now in the spot light. Names like Ron Paul are on everyone's tounge's not because of a debate rather because of a social network. The concept of advertising has always been to get people to have a sense of belonging to a particular product or brand and then obviously to make them users of that product or brand . With Facebook now not only can they be a user in the brands community now they can be a part of a community focused on a brand . This is a concept that could revolutionize the way advertising agencies do business and also it stands to make Facebook an even larger juggernaut in the social network industry.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=70629&Nid=36138&p=469266

Google will rule the world

Google has announced that they will be taking on the Mobile Phone industry. Just when apple's iphone starts to settle into the moblie market google decided it was time to join the pack. This could have a huge impact on the mobile industry as we know it. Google software powered phones have already aquired several big name backers for their product. Some employees of Google say that a google phone could be ready as early as next year. Move over apple Googles coming .

http://www.nytimes.com/2007/11/06/technology/06google.html?pagewanted=2&ref=technology